Here I am. Rock you like a hurricane.
To whom it may concern,
Joe cooks, cleans and voices the mildly cynical, albeit conversational vegan recipe blog Dragged Through The Garden.
With a focus on veganizing nostalgic/latchkey fare, discontinued fast food menu items and regionally niche American cuisine, Joe’s mission in DTTG is providing approachable, step-by-step recipes free of lengthy intros and long-winded paragraphs. Joe also can’t afford a nice camera.
Based in Chicago, Illinois with no formal culinary training whatsoever, the idea of “why isn’t there a vegan version of this uber-romanticized latchkey dish on the internet” subsequently blossomed into Dragged Through The Garden, a phrase in reference to the vegetable-dense makeup of the Chicago-style hot dog. But like, also somewhat redefined as making familiar dishes vegan by dragging them through the garden.
DTTG is unpretentiously geared toward an audience of those who wish to experiment with plant-based cuisine and recreate nostalgic fare sans meat or dairy. Joe also offers menu consultation and recipe development for restaurants and breweries looking to expand into the world of vegan options. He also dabbles in freelance writing.
When he’s not reading, writing, doing the dishes, or writing about doing the dishes, Joe works full time as the marketing director at Alarmist Brewing in Chicago, IL. The concept of a Dragged Through The Garden Beer came to fruition and was brewed in 2020 to raise funds for the non-profit organization My Block, My Hood, My City. DTTG T-shirts were also printed and sold to raise funds for restaurant employees affected by the 2020 shutdown.
Non-sequitur, Joe has two rescue cats named Buster & Lucille and he also really likes Prince, self-help books and Pilot G2 fine-tip pens. Fun fact: Joe was the final paying customer at Hot Doug’s, legendary Chicago sausage emporium, on their last day of operation in 2014. Sometimes he refers to that as his supervillain origin story as Joe has been vegan since 2015.
Some very cool people from very cool places have made notable mention of Dragged Through The Garden and because of this, he can say things like “As seen on the Chicago Tribune!” or “Yes, we brewed a DTTG beer once and my face was on the can.”
If you would like a media kit for PR purposes, please send an email to draggedthroughthegarden@gmail.com.